Industrial Website Structure & Positioning for Manufacturers
I help manufacturers convert technical capability into inbound RFQs through structured positioning, clear service architecture, and search alignment.
Services
technical website audit ( $ 750 )
An independent evaluation of your website structure, positioning, and search alignment – whether recently launched or long-established. Designed to validate clarity, identify structural opportunities, and strengthen RFQ flow.
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Recorded walkthrough highlighting structural strengths and improvement areas
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Review of 3–5 direct competitors within your vertical
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Keyword alignment snapshot for core capabilities and industries
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Homepage and service page clarity assessment
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RFQ pathway and conversion friction review
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Written summary with prioritized, actionable recommendations
Deliverable: 10–15 minute recorded walkthrough + structured PDF brief.
If a full website rebuild is pursued within 30 days of audit delivery, a portion of the audit fee is credited toward the project. The audit phase often reduces rebuild timeline and rework by clarifying structure and positioning upfront.
manufacturing website rebuild ( $4,500)
A structured, conversion-focused website built specifically for industrial and manufacturing companies. Designed to clearly communicate capabilities, align with technical buyer evaluation criteria, and support consistent RFQ flow.
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Structured 5-page WordPress architecture (Home, Capabilities, Industries, About, Contact/RFQ)
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Clear capability positioning aligned with how engineers and procurement teams assess vendors
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Dedicated service and industry landing page structure for improved clarity and search visibility
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On-page SEO implementation for 8–12 priority service or industry keywords
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RFQ-optimized contact form with file upload option to support technical inquiries
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Metadata refinement, header hierarchy structuring, and internal linking setup
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Google Analytics and Search Console configuration for performance tracking
Timeline: 3–4 weeks from finalized content receipt.
ongoing industrial seo
Structured expansion of service and industry positioning to improve long-term search visibility and RFQ consistency.
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Monthly service or industry page development aligned with buyer search behavior
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Keyword monitoring and structural refinement
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Competitor visibility tracking within defined industrial verticals
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Internal linking and capability hierarchy optimization
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Quarterly positioning review and structural adjustments
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Concise reporting focused on actionable improvements
Minimum 3-month engagement recommended.
why industrial focus
I work specifically with industrial and manufacturing companies because technical buyers evaluate vendors differently. Engineers and procurement teams are not influenced by broad marketing language. They look for capability depth, process clarity, certifications, tolerances, and evidence of execution.
With a background rooted in technical environments, I understand how manufacturing projects are sourced and awarded. My focus is not on trendy design or abstract branding. It is on structuring your website so your capabilities are clearly communicated, searchable, and aligned with how buyers request quotes.
The objective is simple: reduce friction, strengthen positioning, and support consistent RFQ flow.
Why Choose US
GET THE RIGHT FOUNDATION
Experience in re-structuring, building from scratch, or simply reviewing the current-state.
UNDERSTAND TECHNICAL BUYERS
Some organizations assume detailed technical language equals clarity. In reality, procurement teams and engineering buyers evaluate vendors through structured criteria — certifications, defined capabilities, industry segmentation, and clear scope alignment. I help bridge the gap between internal technical knowledge and how buyers assess suppliers, so your expertise aligns with how projects are sourced and awarded.
DON’T OVERTHINK IT
Not looking to upsell you on significantly more services than are needed. Our packages are designed for clarity and efficiency.
reach out today, i’m ready to talk
If your current website is not generating consistent RFQs, let’s review it.